To launch Burt’s Bees new line skin and lip care, we created a world as colorful and delicious as the products. We enlisted the help of two fabulous illustrators, Jaclyn and Paula, to put a modern twist on the natural ingredients that make Burt’s Bees famous. The patterns create a red thread through the campaign, featured as wallpapers and murals within the broadcast spots.

mcgarrybowen team: Allison Miller, Kelly Jenkins & Bryan Hradek